24 Hour Emergency

$8.00

Reproductions of sixty stickers advertising twenty-four-hour rolling gate repair services, reprinted in a pocket-sized zine.

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Description

Depending on the neighborhood, extra security measures might adorn both residences and businesses alike—from steel bars and building buzzers to buttress apartment windows and entrances, to metal security shutters to barricade storefronts outside business hours. While neighborhood locksmiths satisfy residential reentry needs, however, businesses use a more specialized service: emergency rolling gate repair.

24 Hour Emergency contextual image: Photograph of rolling gate repair advertisement stickers, seen on exterior wall of business storefront.
ABOVE: A selection of rolling gate repair stickers (Knickerbocker Avenue, Brooklyn, NY).

Walking down a commercially dense street in New York City, one can spot dozens of stickers advertising this service, all following the same rubric. Twenty-four-hour service, seven days a week. Exclusively contacted by phone. The ubiquity of these miniature notices has informed appropriation by sticker-friendly street artists.

24 Hour Emergency contextual image: Example of street art sticker by grafitti writer Rebah, referencing rolling gate service ads 24 Hour Emergency contextual image: Example of street art sticker by grafitti writer Neko, referencing rolling gate service ads 24 Hour Emergency contextual image: Example of street art sticker by grafitti writer Trace, referencing rolling gate service ads
ABOVE: Rolling gate-inspired stickers by graffiti artists Trace, Neko, Rebah.

It’s unlikely that digital displays will supplant these adhesive advertisements, but their inherent ephemerality renders them invisible after months, if not weeks: coated in spray paint, plastered over by competitors, or simply ruined by the elements. This zine is a snapshot of silkscreened vinyl and inkjet-printed paper before they’re lost to time.

24 Hour Emergency contextual image: Locksmith/rolling gate repair ad on digital display screen
ABOVE: A digital display advertising a residential/commercial locksmith service.

Additional information

Dimensions

2.125” Wide, 3.375” Tall

# of Pages

64 Pages

Printing

One-color laser printed pages, Two-color screenprinted cover

Binding

Coil binding (8mm black plastic)

Edition size

First edition of 50 copies

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